MSc in Digital Marketing & Omnichannel Strategy – MBS
POSTGRADUATE
Gain the business expertise you need to empower learners and drive innovation in a rapidly changing world.
The MSc in Digital Marketing & Omnichannel Strategy equips learners for roles in contemporary marketing, emphasizing online tools, user insights, and branding techniques across various channels. Participants delve into web analytics, online retail, and messaging within a constantly changing global arena.
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Overview
The MSc in Digital Marketing & Omnichannel Strategy prepares students for careers in modern marketing, focusing on digital tools, consumer behavior, and brand strategy across multiple platforms. Students explore digital analytics, e-commerce, and communication in an ever-evolving global market.
Awarding Institution: Montpellier Business School, France
Duration: 1 Year
Mode: Full-time
Entry Requirements:
- A recognized Bachelor’s degree
- English proficiency: IELTS 6.5 or equivalent
Course Outline
- Digital Consumer Behavior
- Omnichannel Marketing Strategy
- Social Media & Influencer Marketing
- SEO, SEM & Web Analytics
- Brand Development in the Digital Age
- AI and Marketing Automation
- Digital Campaign Management
- Final Marketing Project or Internship
Entry Requirements
- A recognized Bachelor’s degree
- English proficiency: IELTS 6.5 or equivalent
Fees and Plans
Tuition Fee: Approx. EUR 13,900 (subject to change)
Career Prospects
- Digital Marketing Manager
- Social Media Strategist
- E-Commerce Consultant
- Brand & Communication Executive
- CRM & Data Analyst
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Master the Future of Digital Marketing
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