Bachelor of Arts in Media & Communication – MAHE Dubai
UNDERGRADUATE
Gain the media expertise you need to empower learners and drive innovation in a rapidly changing world.
The Bachelor of Arts in Media & Communication (BA Media & Communication) from Manipal Academy of Higher Education (MAHE), Dubai is a dynamic three-year undergraduate program designed for creative minds seeking to build impactful careers in media, digital production, advertising, journalism, and public relations. This program blends theoretical knowledge with hands-on studio experience, preparing students to excel in today’s fast-evolving media and communication industries.
More Information
Overview
This program offers students a comprehensive understanding of media theories, storytelling, and digital communication tools while enabling them to develop creative content, manage campaigns, and engage with real-world media projects and internships.
- Awarding Institution: Manipal Academy of Higher Education (MAHE), Dubai Campus
- Duration: 3 Years
- Mode: Full-time
- Entry Requirements:
- GCE A/L, London A/L, or equivalent qualification
- Direct entry available; foundation programs available if required
- GCE A/L, London A/L, or equivalent qualification
Course Outline
Year 1 – Media Foundations
- Introduction to Media and Communication
- Writing for Media
- Visual Communication
- Basics of Photography
- Media Laws and Ethics
- Media Research Methods
Year 2 – Core Media Practices
- Public Relations and Corporate Communication
- Digital Media Production
- Advertising and Brand Communication
- Social Media Strategies
- Television and Video Production
- Audience Research and Analytics
Year 3 – Advanced Media & Industry Integration
- Strategic Media Planning
- Journalism and Content Creation
- Media Entrepreneurship
- Final Year Media Project / Portfolio
- Internship with leading media agencies
Entry Requirements
- GCE A/L, London A/L, or equivalent qualification
- Direct entry available; foundation programs available if required
Schedule
Total Duration: 3 Academic Years
Intakes: March and September each year
Location: MAHE Dubai Campus, Dubai International Academic City
Internship/Placement: Mandatory media internship or project in the final year, supported by the university’s career services team
Fees and Plans
MAHE Dubai offers competitive tuition fees and flexible payment plans. Scholarships are available for creative and high-achieving students.
Tuition Fee: Approx. AED 48,000 per year
Internship: Mandatory – supported by MAHE Dubai’s media industry partnerships and career services
Payment Plan: Flexible monthly or semester-based installments available through AIC Campus
Career Prospects
Graduates of the BA Media & Communication program at MAHE Dubai are well-prepared for diverse roles in media, advertising, and communications, such as:
- Journalist / News Reporter
- Social Media Manager
- PR Executive
- Content Creator / Influencer
- Media Producer / Director
- Advertising Executive
- Copywriter
- Broadcast Presenter
- Event and Campaign Manager
- Digital Marketing Specialist
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Join one of the UAE’s most vibrant media programs and build your creative future with MAHE Dubai and AIC Campus.
