Bachelor of Arts in Business Communication (BA Comm) – UCW
UNDERGRADUATE
Gain the business expertise you need to empower learners and drive innovation in a rapidly changing world.
UCW’s Bachelor of Arts in Business Communication (BA Comm) integrates business knowledge with communication, public relations, and digital media expertise. This four-year program equips students for careers in corporate communications, marketing, digital content creation, and media relations.
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Overview
The Bachelor of Arts in Business Communication (BA Comm) at UCW combines business studies with communication, public relations, and digital media strategies. This four-year degree prepares students for careers in corporate communications, marketing, digital content creation, and media relations.
- Awarding Institution: University of Canada West, Canada
- Location: Vancouver, Canada
Course Outline
Year 1
- Introduction to Communication
- Business Mathematics
- Fundamentals of Marketing
- Writing and Research
Year 2
- Business Communication
- Media Relations and Public Speaking
- Consumer Behaviour
- Digital Marketing
Year 3
- Social Media Strategy
- Public Relations and Corporate Communication
- Integrated Marketing Communications
- Business Strategy
Year 4
- Crisis Communication
- Communication Ethics and Law
- Capstone Communication Project
Entry Requirements
- High school diploma or equivalent
- English proficiency: IELTS 6.5 (no band below 6.0)
Schedule
- Total Duration: 4 Years (Full-time)
Fees and Plans
- Tuition Fee: Approx. CAD 20,880 per year (subject to change)
- Payment Plan: Flexible semester-based installments available through AIC Campus
Career Prospects
- Communications Manager
- Public Relations Executive
- Social Media Strategist
- Corporate Marketing Specialist
- Content Creator
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